Artisan bread display at Now That's Good Bread
Colchester's Neighborhood Bakery

We bake it every morning.
You taste the difference.

Sourdough that rises slowly. Pastries made from scratch. Coffee worth showing up for. No shortcuts, no shortcuts you can taste — just honest bread, baked at 359 McDonald Rd.

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Baked at 4:30 AM
100% from scratch
Colchester, CT
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Baker shaping sourdough bread by hand

Since 2018

Baking daily in Colchester

Our Story

Real bread doesn't
need a sales pitch.

We opened Now That's Good Bread because we were tired of bread that looked like bread but tasted like nothing. So we started over — with flour, water, salt, and time. The kind of time that most commercial bakeries consider a waste.

Our sourdough ferments for 36 hours. Our croissants get 42 layers. Our coffee is roasted locally. Everything here is made the way it should be, and if that means we sell out by 1 PM, that's on us — not on you.

36hr

Sourdough fermentation

7

Varieties of sourdough

100%

From scratch, always

4:30

AM baking starts

The Process

What happens before you walk in

The bread you taste is the sum of decisions made hours before sunrise.

01

Mix & Autolyse

Flour and water rest together for an hour. Gluten develops on its own. No shortcuts, no conditioners.

02

Long Ferment

36 hours in the fridge. The starter does the work. Flavor builds slowly, complexly, the way nature intended.

03

Shape & Proof

Hand-shaped at 4:30 AM. Each loaf gets its final rise while the oven comes to temperature.

04

Bake & Serve

Stone hearth, steam injected, baked until the crust sings. Warm when you walk in. That's the promise.

Visit Us

Come say
hello.

Address

359 McDonald Rd
Colchester, CT 06415-1922

Hours

Tue – Fri: 7:00 AM – 2:00 PM
Sat – Sun: 8:00 AM – 3:00 PM
Mon: Closed

Map showing location of Now That's Good Bread in Colchester CT
359 McDonald Rd

Fresh bread doesn't wait.
Neither should you.

Stop by 359 McDonald Rd or give us a call. We'd love to feed you.

Call (186) 537-5420 Email Us
Get in Touch

Have a question?
We're easy to reach.

Whether it's a catering inquiry, a custom order, or you just want to know if we'll have sourdough croissants tomorrow — drop us a line. We read every message.

(186) 537-5420 jyano@mac.com 359 McDonald Rd, Colchester, CT 06415
Is this your business?This is my business